YouTube SEO: Complete and Comprehensive Guidelines for 2023

Before going to understand the complete and comprehensive guidelines of YouTue SEO 2023, we will know the history of the YouTube business. Who knew that a company started in 2006 created by PayPal employees would end up worth $ 20 billion? Initially, YouTube was an online video-sharing program with limited users. Google the mighty search engine with all-time high-end users bought the latter giant for $1.5 Billion in 2006. Since then, YouTube didn’t see anything but growth in revenues and users.

Currently, YouTube is surfed by over 2 Billion users which amounts to 25% of the world’s population. In terms of online traffic, YouTube lags behind Google making it the 2^nd most searched item on the internet. [1] The main source of wealth generation of the site is through advertisements the charges on the advertisements are different for different regions. YouTube functions locally in more than 113 countries across the globe.

The rates of the advertisement depending on the video that you want to put in. Some local channels specific to a single country domain with regional language will be charged less. Those with multi-language ads placed on videos seen across the globe will be charged differently.

YouTube premium service has also earned revenues for YouTube more over the TV facilities provided by the company are also charged. Moreover, the live video streams of sport-related events are also charged by the channel to add to the list of its revenues.

As per statistics collected by Forbes in 2019 that 500 hours+ of content is uploaded on YouTube every minute. [2] As of your interest, 500 hours+ time is the minimum experience that a commercial pilot must possess in order to stay behind a jet. A pilot’s lifelong journey is captured in less than one minute by YouTube.

The company started steady but continuous growth in 2006 from televising the questions by CNN in the 2009 US Presidential debates to the Peabody awards. Many recognitions were awarded to the giant in the shortest span after its creation these responses were enough on Wall Street that boosted the stocks of YouTube.

 Another amazing feature introduced by the company was the inception of localization. YouTube knew that it can’t surpass the language barriers of the nations. The services only in English would limit the content viewed by the public, so a wise move in 2007 to localize with the language enabled the company to earn huge profits and web time. More than 113 localized stations spread all across the world from Europe to Asia and from America, the Middle East to Australia earned YouTube a standing ovation in the internet world. [3]

At first before the purchase by Google, the company relied on most of its revenue from advertisements roughly the company was making $ 15 Million per month through advertisements. After the giant was bought by Google the business strategies were not limited to only advertisements but YouTube started earning through online traffic and the introduction of YouTube premium without ads (That would require some extra pennies to enjoy this luxury).

Some countries have imposed bans on YouTube due to its policies of freedom of speech. That can trigger a negative impact on countries’ present regimes. The countries that imposed a Ban on YouTube are namely China, Iran, North Korea, and Venezuela. [4] Some other countries do impose a ban on YouTube but their ban is somehow temporary. This shows the power that YouTube possesses in terms of drafting perceptions about different topics.

In today’s developing world perception is everything, whatever so ever the facts are in the end perception of the public is what matters. The giant excels in developing perceptions about community, country, societies, and ideals. The immense power that YouTube currently holds enables it to become one of the leading players in the world. The giant’s influence on the general public is so much that some countries fear the existence of their regimes that’s why they have barred YouTube to excel in their countries.

1.1      Services offered by YouTube

1.1.1    YouTube Premium

This service YouTube enables subscribers to stream and adds free videos and content on the site. The premium facility now has approximately 1.5 million subscribers and over one million on trials. The premium facility was launched to counter google play music initially. The response shown by the audience to the facility shows promising results in the future. As this facility is not free the subscribers have to pay a monthly subscription fee so the targeted audience will be quite less.

1.1.2    YouTube TV

On February 2018 YouTube announce to launch of its YouTube TV at the rate of $35 per month the service included live streams of the top five major broadcasters in the US (ABC, CBC The CW, NBC, and Fox).  [5]

1.1.3    YouTube Movies

YouTube Movies allow subscribers to watch free online movies from different genres with ads on. This technique has earned the company huge revenues and it emerged as the leading contender offering free full movies on such a large scale.

1.1.4    YouTube Go

Another amazing and out-of-the-box offer made by the company to its android users offers a free download facility and sharing of the downloaded video. This helped the company to grow more efficiently in developing countries. YouTube Go became a success as it became popular among youth, moreover, the mobile data-saving techniques with less resolution also became a success.

1.1.5    YouTube Community

This is specially designed for individuals with over 1000 subscriptions its sort of an appreciation. It takes about one week after you hit 1000+ subscriptions on your channel. Community post includes images, GIFs, and text.

1.1.6    YouTube Shorts

To counter the popularity of the Chinese-based app TikTok, the giant planned to capture the audience in a limited scale time. The service launched in 2020 and offers amazing and exciting tools to its users to cut edit and create a perfect video for the audience.

1.1.7    YouTube Kids

This feature was introduced in order to give parents a sigh of relief that their children are not accessing any violent or child-restricted program. This feature allows parents to track and trace the surfing of their kids along with many parental control options. Moreover, violent and sexual content are not prescribed on this feature. YouTube tends to have strict policies in compliance with this feature.

The app provides the selected version of programs curtailed towards the age group of 8-13 years. YouTube believes that in such an age parental guidelines are important and thus it has strict policies in terms of removing content that is violent and provokes any religious or cultural personality. Or fall under the community-specified guidelines for kids. Some of the critics of the company turned it as spam as YouTube didn’t do what is required for the safety of the kids.

1         YouTube and Censorship bans

YouTube has seen many censorship bans from the day it launched its platform globally. The generic bans that are imposed on YouTube show the popularity and the influence YouTube has on its audience. Most Muslim nations around the Globe show serious concerns about the Blasphemy of religious personality.

YouTube initially ignored these claims under the banner of freedom of speech but when things started to heat up epically in 2008. The sensitive content that readily hurts the sentiments of Muslims aired on YouTube. They showed derogatory remarks against the Prophet of Islam Hazrat Muhammad (SAW). Pakistan along with Libya and other Muslim countries raised a voice against such acts. Blocking YouTube along the territory of Pakistan was among the major steps and after constant negotiations with YouTube, the ban was lifted only after they removed the blasphemous content from their website. [6]

Pakistan can’t be singled out against the bans imposed on YouTube many nations have imposed bans on YouTube. Germany imposed a ban or blocked the site over copyright claims by GEMA (Abbreviation translated from German to English) (Society for Musical Performing and Mechanical Rights Production). The ban imposed in 2009 was lifted in October 2016 by a settlement between both parties. [7]

Russia banned YouTube after the 2010 Moscow metro bombings the government authorities labeled the content placed on YouTube as “Inappropriate”. The government condemned the incident and the ban was lifted only after the content was removed by the organization. [8]

Turkey similarly imposed a ban on YouTube after the latter supposedly insulted their founding father Mustafa Kamal Ataturk. UAE also imposed a ban on the company due to excessive vulgar and adult content.

Countries that run on regimes are more sensitive towards YouTube than those with stable democracies. Take the example of China, Communist party of China governs the nation and they have imposed the longest-ever ban on the website because the content issued on the site doesn’t coincide with the principle ideologies of the country. Thus the country fears the possibility of revolt if they lift the ban on YouTube.

Iran is also governed by a religious monarch and thus has placed a ban on YouTube namely on the name of religious sensitivity and the possible un-Islamic themes that are operated on the website.

North Korean regime under the rule of the Kim family, also has imposed a ban on YouTube due to its compliance as a western proponents channel that could distract the image of the country.

1         Influence of YouTube on the General Population

YouTube has become a part of our daily life, most of the people around us can’t imagine their life without this site. It has drastically changed the idea of making money. It has also become a mode of uplifting people from poverty even in rural areas. Many small owners have their own YouTube channel where they teach their skills in terms of cooking, freelancing, entertainment, and many more items there is a long list of items through which the site is giving employment to many individuals. May it be the scorching deserts of Africa or the chilled areas of Europe and Russia YouTube has become a common trait among people from different communities.

Besides employment YouTube has made learning a lot easier than it seemed a decade ago. The most demanding lectures from around the globe are a click away from you irrespective of the continent. If your country has allowed YouTube in your region then nothing can stop you from learning the best of the best skills from the best of the best teachers in the world and that too absolutely free.

Some people may complain about the response of the audience on their channel. Their most common claim is that they provide excellent content as compared to their opponents in terms of quality but they lag behind in terms of views and subscribers. My answer based on the statics to all those is that YouTube is a site that is programmed on algorithms and you can only achieve your desired views only if you know what the site demands from you.

It’s partially true that some with excellent content do stay behind but the reason for their slow growth is that they don’t know how to attract an audience on YouTube. Especially formulated SEOs can do your job. In most cases, the channel owners on YouTube hire the services of SEO specialists or a content writer that could write attractive and catchy ideas on the site to rate your content in a much better way.

YouTube viewership doesn’t revolve around one day hit you should be consistent in terms of your content and videos. You must be able to get a hold of the nerves of your audience. The likes and demands of your audience and how well you are able to meet them will decide your success on YouTube.

Another tip for the success of your YouTube channel is the useful tools and keep yourself up to date with the changes that happen around you and your competitors. You must keep on your toes and remember in the advancing world if you are not updated with time then there is no one to rescue you. There resides a small window that could make or break you.

Tools are important your videos are nothing if you don’t allow proper edits and cuts using the designated tools. The addition of subtitles can also increase your audience and you should consistently brainstorm ideas regarding your channel. Try to add something extra for your audience. The authenticity of your facts should not be challenged by any of your views.

Things that you say on your channel must be perfect without any mistakes. If you tend to continue doing factual mistakes on your channel regarding basic facts of your domain. You are likely to lose your subscribers. Authenticity, Accuracy, and Authority in terms of your arguments will be the key indicators/factors of the success of your channel with increasing views from the audience and if views are consistent on your channel they will definitely boost the number of subscribers on your channel.

Interesting and Famous YouTubers

1.1      Jawed Karim

A famous name and co-founder of YouTube along with Chad Hurly and Steve Chen. Jawed also has a unique title of uploading the first ever video on YouTube titled “Me at Zoo”. Jawed currently has 1.9 million subscribers with 171 million views combined on his channel whose genre is educational videos. [9]

1.2      PewDiePie and T-series

The two most demanding channels in the history of YouTube with 113 and 183 million+ followers respectively. Their stir started in 2018 when a competition emerged that who would become the most subscribed channel on YouTube. Many celebrities endorsed their favorite channel making it to an immense increase in their subscribers over a short span of time, eventually, T-Series an Indian-based music channel won the race for the most subscribers on YouTube with a record viewer time. PewDiePie is a Swedish comedy channel known for its hit let’s play videos and comedy formatted shows the channel is widely seen as a symbol of humor and is appreciated all across the globe for delivering excellent content in comedy.

2         Pakistani Famous YouTube Channels

2.1      Ary Digital

Ary Digital is regarded as the most subscribed YouTube channel in Pakistan with over 20 Million+ subscribers. The channel deals with entertainment-related content and typically posts drams and short films the subscribers mainly are from Pakistan with Urdu as their lingua franca. The channel also gained popularity among the Indian audience.

The TV dramas uploaded on the channel have enabled the portrayal of the soft image of Pakistan and many appreciating comments from the neighboring countries have helped to further increase uplift the standards of Pakistani Dramas. Besides Ary, Hum and Geo are the leading channels in terms of subscriptions and viewerships. The rivalry between Ary and Geo is seen commonly in Pakistan and is also depicted on YouTube till now Ary leads the race in capturing the most no. of subscribers to its channel.

2.2      YouTube as the Financial Supporter

Many artists in Pakistan live their lives in extreme poverty over the rural population has limited resources to expose their talent to the public many singers saw their boom from YouTube many V-loggers many chefs and many freelancers attain success through YouTube.

Among these, there arises a name Village food Secrets (Channel Name) run by Mubashir Siddique a resident of a small village in Sialkot with over 2 Million+ YouTube subscribers. Musbashir Siddique doesn’t use high-tech cameras nor does he have a dedicated team to edit its videos. The success story of his channel lies in humility and the simple sweet nature of the person.

In an interview, he described his earnings from his YouTube channel as an average of 150k-200k PKR depending upon the average views of his channel. The most interesting thing that appeals to his viewers is the way he cooks he doesn’t use steel or aluminum utensils for cooking but rather promotes organic utensils made from clay while cooking. This creativity has fetched viewership from across the border.

Another important thing he does is that he uses organic items plucked directly from the fields to grasp the attention of the audience. We have explained earlier that if you have uniqueness on your channel you are more likely to succeed in terms of gaining the trust of your subscribers.

2.3      Urdu Point

With over 4 Million+ followers this channel has mixed approaches they tend to interview famous personalities. They try to portray the lifestyle of celebrities on their channel. They also interview or catch the one-go-hit celebrities in Pakistan. According to the owner Ali Chaudry, their success story lies in dedication and hard work they try to deliver content that’s worthy for the audience and try to maintain their standards. The channel was also one of the sponsors of PSL 2021 winning Team Multan Sultan.

2.4      Qasim Ali Shah

The leading motivational speaker has its worth in each and every segment of Pakistani society. His journey started from Ilm Ke Dunya initially he started his carrier as a teacher. He is a dropout by choice from UET Lahore to pursue his passion in the field of teaching. He started off as a humble teacher but his interests in book reading and current affairs especially Sufism made him one of the top-rated motivational speakers in the country. The channel has 2.5 Million+ subscribers and is one of the most popular channels among youth who want to pursue their careers in the field of civil service. The Qasim Ali Shah foundation establishes by the latter tries to convince the youth to learn skills and establish their startups. He also delivers lectures on the civil and military might of the country. He is repeatedly asked by government circles to deliver his lectures against bribery, nepotism, and ill practices.

2.5      Tariq Jamil Official

One of the most respected religious personalities in the country to has his own YouTube channel. He likes to deliver his speeches for religious harmony and is against sectarianism. He wants the nation to follow in the footsteps and the teachings of Hazrat Muhammad (SAW) in true letter and spirit. His popularity is seen on his YouTube Channel with over 5 million+ subscriptions. He also launched his brand of clothes MTJ (Maulana Tariq Jamil) to fund his schools (madrasas). He clarified that he has no intentions of getting the benefits from MTJ rather all the profits will go to his madrasas.

2.6      Shoaib Akhtar

A worldwide acclaimed speed star with a record of placing the fastest ball in the history of cricket (100miles/hour). The YouTube channel operated by a former cricketer has over 2 Million+ subscribers. He delivers talks and delivers his analysis on cricket and wants to uplift the cricket rating of the country. He is also seen as a critic of nepotism and timely raises his voice when he sees it. The vocal yet popular cricketer is seen to be the voice of cricket-playing youth who are desperate to become pacers like the latter.

1 Thing to consider before launching YouTube Channel

1.1 Copywrite Claims

YouTube has a strict policy over copy writes if you want your channel to grow you must produce original and resourceful content for your audience. The moment you copied someone’s content YouTube will initially warm you will give a time to remove it by yourself. If you ignore their warnings they will automatically strike down the content and in the worst-case scenario your channel. The main aim after launching your channel should be that you will produce original content for your audience you will not cheat your audience.

1.2      Specific genre Content

YouTube has different payment schemes for different categories the entertainment is usually paid 1 $ per 1000 views (on average different regions have different rates). The same amount of money will be paid per 100 views on educational videos provided you comply with the terms and conditions issued by the company.

Music and other genres can be summed closely with entertainment segments. The news channels also fall in the same category. Views on the videos will increase automatically if you know how to capture the audience and most importantly which type of content you post and which age group will be keen on seeing the content.

2          Guidelines for YouTube SEO (Search Engine Optimization)

No matter how much originality you post in your videos, and how much authenticity you have in your content but if you lack in terms of SEOs your channel will likely suffer. Let’s take an example to get a clear picture of the importance of YouTube SEO. You have posted a video on the importance of health with an old line Health is Important and your competitor posted the same with SEO “Lets live a healthy life for you and your family” or “Your family wants you to live a Healthy life Do you?” or “Life is a blessing, live it well live it with health”.

SEO in turn plays a very important role in terms of ranking your video on YouTube. The segregation of SEOs on Google and YouTube is a bit different but overall the concept and the theme of SEO remain the same. The theme revolves around words and symbols as YouTube functions on videos so symbols sometimes may be beneficial for the optimization of the content.

The SEOs can make or break your YouTube channel because it’s not the content that rates but the SEO, it’s not that you upload rubbish and have perfect SEO and think that your videos and viewership will increase. SEOs only is not enough the combination of SEO and optimum and genuine content will increase your watch hours which in turn will be beneficial for your subscriptions for your channel. The Bi-Combination of both SEO and content that is present in your videos determines long-term success. The short-term glory can be achieved with targeted SEOs but without content in your videos, you will not be able to retain much of the viewership. Some of the Tips and tricks that might help you to gain the required SEOs know how that will be beneficial for your channel.

2.1      YouTube SEO: Keyword Search’s

First of all brainstorm your ideas and note them down if it’s easy for you note down important points that coincide with the content in your video. Make sure that the words you choose are easy to understand and are short. Some slang that resides under community guidelines (you can check YouTube community guidelines on their website) can be placed in the description of the video. Consider typing into YouTube words for better placement of your video. Remember the more importance you give to your SEO the more optimized videos you get. Try to consider a good niche Backlinko (on-page SEO creator) can help you in this regard.

Besides keyboard searches the visual quality of the video does matters for this you should be able to use video editing software’s to edit your videos. The animations with your videos can also help. Try not to outsource this section because editing has the main role in the success of the video. Some of the important video editing tools especially for YouTube are as follows:

• iMovie (Used by professionals not prescribed for armatures, advanced staged).
• Final Cut Pro (User-friendly interface).
• Adobe (The commonly used software easy to learn)

2.2 YouTube SEO: Strong convincing video

The main aim of a successful YouTuber is to capture the nerves of his/her audience that is only possible when you know how much retention your audience has try to capture maximum retention time of the audience that will not only increase your watch time but in the long term more subscribers can be added on your channel.

2.3  YouTube SEO: Video Comments

Engagement with your audience in the comment section is defined as beneficial for your success as a YouTuber. Try to fully answer all of the comments in your upcoming video. Some YouTubers intentionally hide some info to gain the attention of the audience in their comment section. This technique is termed beneficial for attracting subscriptions and views on your channel.

2.3.1   Subscriptions after watching the video

If your viewers subscribe to your channel after seeing your videos then it will have a huge impact on your channel. You will get a loyal subscriber as the content that you uploaded is of some importance to that subscriber. Try to target the specific age groups for specific videos for a limited period of time only to boost your subscribers don’t make it a day-to-day habit.

2.3.2  Video Shares

Encourage your audience to regularly share your stiff with their F&Fs (Friends and Family). The tagline at the start should include the sharing advice the free marketing of your videos by subscribes is something that’s worth celebrating. If you can afford you may launch a scheme to award gifts to your subscribers with the most no. of shares in groups and social media sites.

2.3.3    Suggestions

Never ever ignore valuable suggestions posted in your comments by your subscribers or even by the general public. Remember they put their effort and time to comment on your video you must show some respect to them. In your videos try to encourage your audience to give you timely suggestions that could increase the quality of content on your channel. If you think that the suggestion is worthy of a try then you must appreciate the subscriber that gave you the suggestion this will encourage others to consistently comment on your videos and will increase your audience and your views on your channel such small steps do award better.

2.4 YouTube SEO: Click-through Rate (CTR)

You have set your keywords for your videos and someone searches them accordingly. YouTube will only render higher CTRs if the person clicks on your videos and of course, it’s beyond any doubt that the higher the CTRs the more optimization of your video with a better viewership of your content.

2.4.1    Video length

The length of the video is something that isn’t specified in the rule book of SEO. It’s your choice if you believe that you have the required audience that can hold on to your lengthy videos then it’s no harm in posting long videos. It’s preferred that your videos should not be much longer. If you tend to have films on your list that are directed by you then an exception can be made on the length of the video. If your genre is education try to include some interesting points so that you have the attention of your audience in short the length of your videos is your personal choice. If your video content is awesome then you should not worry about its length people will love it

2.4.2    Video Title

Now that’s where SEOs are the deciding factor you should look for the keywords that are rated by YouTube specified for your region or country. Of course, you should target your parent audience first. The title of the video should be in accordance with the established SEOs that are currently in practice. Brainstorming can help you to attain better keywords but if you use tools that are even better. An interesting tip if you put your keyword in the beginning you are likely to get more views on your video.

2.4.3    Description

This segment should cover the summary of your video including important points that you think can influence the viewers. Some of the points that might help to get a good description of the video include.

• Your keyword should be in the first 25 words.
• The description should revolve around 250-300 words.
• Your keyword should repeat 3-4 Times.

2.4.4    Tags

Tags are not that important but they can influence your video and can add subscriptions to your videos. Some tips regarding the tags are:

• Tags should be SEO.
• It must contain a phrase or a variety of words.
• Try to link your video with tags.

2.5    YouTube SEO: Content Marketing

It’s important for you to market your content. Some tools of AI (Artificial Intelligence) can help you market your content. The tools tend to gather info from the viewers that is related to your video content or the viewer’s last search was in accordance with the content you have on your video.

Marketing your content will enable you to expand the scope of your audience. These features of marketing will enhance your watch time. Too much spending on your revenues will not be able to benefit you. Try to catch the needs of your audience their goodwill about your channel will be the excellence of your marketing strategy.

2.5.1    Video promotion

Promote your content on social media sites and try to explain what you are delivering to your audience. Explore the pros and cons of the market and try to capture the needs and demands of your market. You can upload a promo of your video on other social media sites with a link to your channel in the description. In this way, you can attract an audience from other media sites and you can also build your own rated profile on the social media site that you choose for your promotion. Double benefits from a single shot are an exceptionally good advantage.

2.6 YouTube SEO: Use of playlists

Another important technique that will allow the growth of your channel is the categorization of your videos. Similar content must be placed in sequence on your playlists. People don’t like to wait for a series instead they want the series to complete so that they could Bing watch the content.

Try to group the videos that are similar and put them as playlists wait and see the response of the audience if they approve by increasing views on your videos then you should stick with them. Otherwise, there is always room for improvement.

2.7     YouTube SEO: Channel optimization

Channel optimization resides in content the quality of video editing, the animations you use, and the theme of the video that coincides with the description that you applied on YouTube. The complete package will optimize your videos and rate your channel.

If you have a good quality camera with skills to edit your quality video you are likely in the race for better optimization of your content. The authenticity of the content you deliver comes later on, but initially, it’s the look of the video. The first look at your video will determine the optimization factor that the video will portray on the screen.

Marketing techniques will also play a key role in terms of the optimization of the content of the video. The more efficient techniques the more powerful the optimization factor you will receive from YouTube. More if your videos are optimized then the marketing efficiency would be tested. It’s like striking two birds with one arrow. You must be able to curtail your spending. The factor alone can boost traffic on your channel the optimized videos are placed in the feed of new visitors that can be a catchy advertisement to attract the audience to your channel.

2.8     YouTube SEO: Customized thumbnail

The video thumbnail is the deciding factor for your viewer try to use customized thumbnails for your videos. A properly designed thumbnail sends an acute signal to the mind of the user to open your videos. Studies show that about 90% of the best-performing videos on YouTube have customized thumbnails.

The thumbnail you intend to put on your video shows the type of content you have in your videos. The more appealing thumbnail the more views on your videos. Try to learn from your competitors in this regard your thumbnail must be attractive as compared to those of your competitors.

2.9     YouTube SEO: SRT Files for Sub-Titles

It’s important to add subtitles to your videos because some language barriers can hinder your viewership so it’s important that you include subtitles on your videos. In order to correctly attain the advantage of the subtitles you must learn about the characteristics of your subtitle. The font size of the subtitle doesn’t hinder the video content. The color of the subtitle and all these little things should be noted while displaying the subtitles. It’s not always important to show complete subs the theme of the video must go into the minds of the people by using the subs.

2.10 YouTube SEO: Tools

Some of the important YouTube SEO tools are listed as follows:

2.10.1                        Ahrefs keyword explorer

This YouTube SEO Tool allows you to monitor your organic traffic and researches keywords for you so that you can use them in your future videos. Ahrefs keyword explorer gives you monthly search volume, clicks received for the specific keyword, and many more of its facilities.

2.10.2                        Canva

It’s an important thumbnail character for YouTube. You may have seen canva cards and photos same can be applied to the creation of YouTube thumbnails for your videos. This tool is used for optimizing the thumbnail for your videos.

2.10.3                        Hubspot content strategy

This YouTube SEO tool allows you to find the latest keywords and allow you to group similar keywords for specific videos. This segregation helps in attaining SEOs optimization goals. The keywords obtained from this stool can be categorized on standard Google SEO. The double benefits can be achieved by using this tool.

2.10.4                        vidIQ Vision

This is a chrome extension that can be used for SEO optimization of the YouTube channel. This YouTube SEO tool tells you how and why some videos performed well and why some of the videos were underrated by YouTube. The latter also provides an SEO score that is beneficial for the user.

2.10.5                        Tube Buddy

This YouTube SEO tool is categorized as all one tool that helps in the promotion, production, and optimization of your YouTube content. The tool contains an automatic English translator a specified keyword SEO that updates you timely.

2.10.6                        Cyfe

It’s a sort of web analytics platform that offers the analysis of the traffic that clicked on your videos. It also determines the form which most of the audience viewed on the profile. The latter information helps in addressing the SEO related to that specific region saving an ample amount of time.

3      YouTube SEO: Competitors of YouTube

YouTube is growing at a rapid speed not only in terms of its views but also in terms of revenues. It started off as a $ 1.5 Billion Company but now has stocks worth over $ 20 Billion. In Short, since the creation of the company, its revenue raised 20 times. That’s an achievement YouTube is proud of but like any other company, it also has its competitors in the market. More competitors are important because they tend to break the monopoly of an individual company. This in turn is beneficial for the end customers. Some of the important competitors of this giant are listed as follows.

3.1      Vimeo

It’s an online video sharing and is part of InterActive Group (IAC). It was created by Jack Lodwick and Zach Klein. The site is the host of a 160 million active audience and has thus far generated a revenue of over $ 169 Million. The unique feature of this website is that the site is free from advertisements. Their main source of income is from the subscribers that pay them monthly and in turn, the sites offer free unlimited videos with an option to download and share on other social media platforms.

3.2      Wista

The company was founded by Chris Savage and Brendan Schwartz in 2006. The company generates a revenue of over $ 40 Million. It has 50k clients in more than 50 countries of the world. The company specializes in the distribution of video measurements and has specialties in generating specific databases on the demands of its clients.

3.3      Dailymotion

It’s a French website that has a worldwide audience and is operational in 25 languages with 43 local versions. The company generates revenues worth $ 300 million. The company operates on advanced algorithms and has the ability to fetch content from all across the globe. More than 3.5 Billion videos viewed that have been listed on the site.

3.4      Twitch

The site specializes in video games and e-sports. The site was taken by Amazon and the site generates revenue of $ 230 Million. The site has 3.2 million subscribers and broadcasts live events regarding e-sports over live streaming of video games completed on this site are watched eagerly by the audience.

3.5      SproutVideo

The company specializes in video solutions for hosting and marketing security storage. The active source of income of this site is it’s $ 25 per month subscription against the services specified above. The site helps many companies to establish their content using their expert advice. It hosts millions of content under its platform. The company generates $ 50 Million in terms of its revenue.

3.6      IGTV

The service launched by Instagram in 2018 proved a successful hit. The image-based social media network belongs to Facebook. With this service, the audience can watch long-term videos adding traffic to the site. The site has over 1 Billion posts per month in terms of videos and pictures. In 2018 it generated revenue worth $ 20 Billion mainly from advertisements which can be included in videos and photos. IGTV is a long and vertical format video channel that can be accessed both from Instagram and from a standalone app.

3.7      Metacafe

The short-term video-sharing platform launched in 2003. The platform specializes in video games, music, TV, and films and serves the purpose of entertainment. It has a total of over 52 million users worldwide. The company runs its business solely from advertisements. The unique feature of this platform is its video ranking technology that ranks the best videos for its users.

3.8      Veoh

The service was launched in 2005, the company offers similar services to YouTube to watch movies and TV shows. The company offers HD video but unlike YouTube, the videos can easily be downloaded from the app and can be seen offline. The company was created by an American entrepreneur        Dmitry Shapiro.

3.9      TikTok

The Chinese sensation app shocked the industry. The company gives a platform to its users to easily edit their video content and the tool interface are user friendly. This advantage turned the app into a success story in both developed and under-developing countries. People can upload their talent on this app for free the time bared by the app is approx. 55 seconds. This time duration has termed the company as the short termed the status of the company as short-term video content producer. The app has more than 500 million active users and generated revenues worth $ 8.4 Billion mainly from advertisements worldwide.

3.10 D.tube

It’s a decentralized video platform, the service was launched in 2016 and the company has it worth $ 62 million. The company is based on the blockchain model, it creates a financial mechanism that allows users to earn rewards. The good thing about this company is that it does not collect the personal data of its user. The privacy policy of the company has earned the respect of its users and users tend to use it freely without having the fear that their personal data could be leaked because the company doesn’t have any of the personal data of its users. The company also shares its revenue that’s why it’s a promising site for users but its limited users are a side effect that limits the exposure of the site. The company shares huge sums of profits with its registered users.

4          YouTube SEO: FAQs Regarding YouTube

Q: How can I start my channel on YouTube?

Ans: Its simple when you open your YouTube application, go towards uploading videos if you don’t have an account the site will guide you on how to upload your YouTube account. You must have 1k+ subscribers and on average 4000 hours plus watch time to be eligible to earn money from YouTube.

Q: How much Time is required to attain 1000 subscribers?

Ans: It solely depends on the content of your videos. If you deliver content that meets the interests of the audience then you are likely to surpass the barrier of 1k subscribers very easily.

Q: Why YouTube SEO and description under the video are important?

Ans: The SEOs rate your video on the site, i.e. your videos are listed on the top when someone searches for similar content and once videos are on top they can be easily accessed by the audience which increases your watch time and subscribers. Descriptions are important because they render the impression of your videos to your audience more than any important links that can be placed in descriptions that are necessary for the audience or the links to self-promote your other social media accounts can be placed in descriptions.

 

 

 

5         References

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[3]	“http://www.pcadvisor.co.uk/news/index.cfm?NewsID=9772,” 3 August 2009. [Online].
[4]	“https://youtube.fandom.com/wiki/Countries_that_have_blocked_YouTube,” [Online].
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[6]	CNN, 25 February 2008. [Online]. Available: https://web.archive.org/web/20141014220714/http://bookchin.net/trip-research/youtube/pakistanBlocksYoutube.html.
[7]	Vervielfältigungsrechte, GEMA – Gesellschaft für musikalische Aufführungs- und mechanische, 23 September 2017. [Online]. Available: “GEMA signs agreement with YouTube: Milestone for a fair remuneration of music authors in the digital age achieved.
[8]	Middle East Media Research Institute, 10 December 2010. [Online]. Available: http://www.memri.org/report/en/print4133.htm.
[9]	14 April 2018. [Online]. Available: https://www.businessinsider.in/tech/news/big-data-company-palantir-is-now-officially-a-public-company-x2014-and-itaposs-one-of-nearly-a-dozen-major-tech-firms-that-can-trace-its-roots-to-paypal/slidelist/78465316.cms.
[10]	Middle East Media Research Institute, 10 December 2010. [Online]. Available: http://www.memri.org/report/en/print4133.htm.